An executive-to-detail sales dashboard covering revenue, regional performance, products and customer segments.
Power BIDAXSQL
Report views
Executive, regions, products & customers
Focus
Revenue & sales performance
Role
Analysis & dashboard development
The question
A sales team needs more than a single headline number. It needs a connected view of overall performance, the regions contributing to it, and the products and customers behind it.
The approach
I organized the report into an executive overview and focused geographic, product and customer views. Power BI and DAX support the report calculations, with SQL included in the project’s analysis toolset.
Executive overview
A starting point for reviewing revenue and key sales indicators before moving into the detail.
Regional and product analysis
Dedicated views make geographic differences and product-level order performance easier to investigate.
Customer context
A customer analytics view connects the sales picture to the people and segments behind it.
What the report enables
Four connected report views give stakeholders a structured way to move from a business question to the supporting detail. The project documentation provides additional context for reviewing the work.
Inside the report
A closer look.
Open any screenshot to view it at full size.
Executive overviewThe report’s starting point for revenue and sales KPIs.Regional performanceA geographic view of sales performance.Product detailProduct-level orders and target analysis.Customer analyticsA closer look at customers and sales contribution.
